The Coldwell Banker
Preferred Advantage

Coldwell Banker Preferred takes pride in offering independent sales associates advantages that other companies don’t. From award winning on-going education to cutting edge innovative technologies, Coldwell Banker invests in the things that can make you a top associate.
Is a Career in Real Estate right for You?


  • SkillBuilder

    Coldwell Banker offers SkillBuilder, one of the industry’s most comprehensive and effective agent real estate skill development courses. Available throughout greater Philadelphia, PA, SkillBuilder provides affiliated agents with an opportunity to quickly learn and practice activities to build their business.

  • Dedicated Training Group

    Coldwell Banker invests in a fully staffed education group that offers a variety of classes and workshops related to the company’s resources, sales techniques, and other real estate related topics.

  • Guidance

    Coldwell Banker Preferred branch managers collectively represent hundreds of years of full-time, high-level residential real estate experience.  In each office, the branch manager offers new independent sales associates on-going support and education relating to transaction management and client relations.

  • Ongoing Education

    Live and on-demand educational opportunities focused on cutting edge sales tactics help make skill development convenient for independent sales professionals. These sessions are comprised of informative presentations plus hands-on workshops including exclusive Coldwell Banker S.O.A.R (Seek Opportunities Achieve Results) modules designed to help participants develop and practice the most effective business building techniques. Additional offered sessions focus on brand building, customer relationship software, and lead generation and management systems.


  • Web Exposure

    Due to our large investment in Digital Marketing, you and your listings will benefit from extensive online exposure.

  • MAXimum is a program for all Coldwell Banker NRT affiliated agents. It features the agent and their listings on four of the most-visited real estate websites: Zillow®, Trulia®,® and®
  • Listings are also displayed on as many as 900 websites, including all powered-by-Zillow sites and the ever-expanding ListHub and networks. On top of that, all luxury listings are distributed to 60+ additional sites targeting high-net-worth individuals.
  • Between and, millions of monthly visitors have access to your listings and personal profile information.
  • Agent Tools

    Coldwell Banker Preferred builds its business on a commitment to innovation offering the latest technology available.

  • A no cost CRM system with a personalized website powered by Market Leader
  • A rapid response system so that you can respond instantly once receiving a listing lead via phone, text and email
  • Analytic reporting on consumer visits to your listings from major real estate websites, personalized for you so you can keep your sellers informed
  • An interactive digital listing presentation optimized for iPads and other tablets


Coldwell Banker is the most-visited real estate brand online and a prolific listing syndicator to all major real estate websites. A Personal Profile Page, available on, will feature your listings, bio and full contact information. MAXimum is a program for all Coldwell Banker NRT affiliated agents. It features the agent and their listings on select Coldwell Banker partner websites.

Dedicated Coldwell Banker Preferred YouTube channel to feature your property videos for additional exposure.



Internet advertising allows properties, agents and the company to be marketed to visitors of online news, community and real estate websites often targeting those consumers with a known interest in real estate.


Coldwell Banker Preferred’s print advertising campaign features both image and property advertising in regional and local publications and magazines.

Luxury Marketing

The Coldwell Banker Global LuxurySM program combines brand power, global connections, a luxury leader and marketing masters to give independent sales associates an effective way to showcase their exceptional listings to an affluent audience worldwide.